The Adelaide Central Market UPark provided a markedly different scene than the other Adelaide Fashion Festival 2013 parades – a degree of difference the creators of BOUTIQUE were aiming for.
Introducing a new way to shop, ‘Shop the Runway’ technology at the event allowed guests (and the social media savvy following at home) to buy their fave new look then and there, by simply scanning a QR code that redirected you to an online store.
Sipping on Swire and Noble Estate wines, the atmosphere at this sold out event was fantastic, with guests excited to see the wares from some of their favourite boutique retailers take to the runway.
Each boutique brought its own unique style, which combined to create a diverse, colourful and all out fun show.
The big names in SA fashion were there, from Ivy League, After Dark and Denim Iniquity to Adelaide icons including Miss Gladys Sim Choon and Liza Emanuele, with cuts, colours and styles to satisfy every fashion palate.
There were Breton stripes, braces with floral shirts and eye-popping numbers perfect for barhopping, as well as sequinned gowns, floaty Spring racewear and bohemian maxis (Mai Loui is our new fave for laid back chic)!
Zero Boutique brought street perfection with sporty crops and TDF leather shorts, Somethin Somethin repped the monochrome with accents of lime and cobalt, and Daughters of Eve presented guests with a collection of the most divine lingerie – safe to say smart phones and credit cards got a workout!
Cain Rumbelow of Tempest Hair and Adelaide favourite Louis Bond, with Dale Dorning of Proof Cosmetics created elaborate beauty looks on the gorgeous Finesse Models guys and gals, from ’90s inspired hair and punk quiffs (raised to new heights with Kevin Murphy products) to gutsy black lips and sultry eyes.
The show ended in style, with models (fittingly, given the venue) taking their final trip down the runway in a silver dream of a vehicle from Belcar, before heading to the Collins Bar to kick back with a cocktail.
A boutique experience that highlighted the diversity and strength of our local retailers – we can’t wait for next year!
Photos: Amy Herrmann / theurbansilhouette.com