Poppy Radbone is an average 16-year-old girl… apart from the fact that she’s just released the first T-shirt from her new label, It’s Poppy. ‘New kid on the block’ fits her well; she’s only just finished Year 10 at school in Adelaide.

The low-key label launch at her Wayville home on December 11 saw family and friends (including Andrew ‘Cosi’ Costello) sampling sushi and sandwiches, and marvelling at how much this pretty young thing has achieved.

Radbone is exactly the kind of teen phenomenon that today’s social media climate can produce. Blogging since she was 14, she has now amassed more than 13,000 followers on Instagram and 11,000 on Tumblr. Then consider the 5000 Facebook friends, and you’ll see she’s not short of support. In fact, she’d be easy to envy if she wasn’t so friendly and bright eyed at first meeting!

Supported by her parents Tori and Shane, Radbone’s long-term interest in fashion led her to form a label inspired by high-end designers at a more realistic price point for girls of her age. Influenced by a love of sequins, and designers like sass & bide and Cameo, her first piece is a lightweight white drop-hem T-shirt with a bold, gold sequinned pocket.

Mentor and friend Ben Conroy of Revolution The Label and Adelaide Fashion Revolution, was there to celebrate this fresh face’s new venture. He says it’s an honour to be sharing his own experience and inside information with her. Considering Conroy’s own monochromatic muses like Marc Jacobs, Tom Ford and Alexander Wang, Radbone is in good hands.

The New Year will see a pair of shorts and a few Winter pieces added to her collection. It’s an impressive start for someone yet to begin her studies at TAFE SA’s VET course fashion program for school aged students.

Wild Child Stylelab’s Georgie Babyska was at the launch to confirm her store’s order, available from this week. There’s also an online shop, itspoppy.com.au, so you can get your hands on a tee in time for summer for $49.95.

Who’s that new designer with her sights set on studying fashion and social media on her side? It’s Poppy!

Photos: Phebe Rendulic / theurbansilhouette.com